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OUR WORK — CASE STUDY · PALM STATE FISHING

ORGANIC SEARCH BECAME THE #1 REVENUE CHANNEL

An Edisto Beach charter operator had a do-it-yourself Squarespace site that didn’t rank and never booked a trip online. We built a new site, optimized it for local search, and ran ads alongside — and within months, organic search out-earned every other channel on the site.

ORGANIC SEARCH: #1 REVENUE CHANNEL
$15,335 FROM 530 ORGANIC VISITORS
TOTAL ONLINE BOOKINGS ≈$45,000 IN 2026
SOURCES: GA4 + SEARCH CONSOLE

THE STARTING POINT

A PLACEHOLDER, NOT A BUSINESS TOOL

Palm State Fishing runs charters out of Edisto Beach and Edisto Island, South Carolina. The fishing was never the problem. The website was.

It was a do-it-yourself Squarespace site. It didn’t rank for the searches that matter, it had no online booking, and it wasn’t booking trips. Anglers planning an Edisto trip searched “edisto fishing charters,” found competitors, and booked them instead. The site was a placeholder, not a business tool.

WHAT WE DID

THE STRATEGY

01 A NEW SITE FROM THE GROUND UP

Pages built around the trips and the destination, with clean technical structure — a site that competes for every Edisto angler searching online.

02 LOCAL SEO FOR THE HOME WATERS

The specific work that gets a charter found by people searching in and around Edisto — the local signals Google uses to rank a business for searches tied to a place.

03 ONLINE BOOKING, BUILT IN

The old site couldn’t take a booking at all. The new one converts visitors into booked trips — at a higher rate than the paid ads running beside it.

04 MEASURED FROM DAY ONE, ADS ALONGSIDE

Google Analytics 4 and Search Console connected from the start, with paid search driving bookings while the rankings built.

WHAT HAPPENED

FROM THE LOGBOOK

#1

ORGANIC = TOP REVENUE CHANNEL

Ahead of paid, direct, and everything else — within the site’s first several months.

$15,335

FROM JUST 530 ORGANIC VISITORS

Roughly a four percent booking rate — the highest-converting channel on the site.

≈$45,000

TOTAL ONLINE BOOKINGS, 2026 SO FAR

On a booking system the old site never had.

BOOKING REVENUE BY CHANNEL, 2026

HOVER OR TAB ACROSS THE BARS

EMBER = ORGANIC SEARCH · PALE = EVERY OTHER CHANNEL

The efficiency is the story: organic booked $15,335 from 530 visitors, while paid search drew three times the traffic and produced half the revenue. Booking revenue by channel from Google Analytics 4.

PAGE ONE WHERE IT COUNTS

GOOGLE SEARCH CONSOLE POSITIONS

Average Search Console positions for the exact terms an Edisto angler searches:

8.1 EDISTO FISHING CHARTERS

9.0 EDISTO BEACH FISHING CHARTERS

5.4 EDISTO ISLAND FISHING CHARTERS

5.5 FISHING CHARTERS EDISTO ISLAND

PLUS A WIDE RANGE OF RELATED EDISTO AND CHARTER SEARCHES RANKING ON PAGE ONE.

“[Client quote goes here — swap this line in when the captain’s words come through.]”

— PALM STATE FISHING · EDISTO BEACH, SOUTH CAROLINA

THE HONEST PICTURE

WORTH BEING STRAIGHT ABOUT

A young site, not a long track record

Analytics history runs from early 2026, so this is the site’s first several months. We’ll tell you that ourselves.

Steady traffic, not an explosion

Organic holds around 120 visitors a month — what you expect from a new site consolidating its rankings. The claim isn’t volume; it’s that page-one visibility turns into more booking revenue than any other channel.

How we measured this: booking revenue by channel comes from Google Analytics 4; keyword rankings come from Google Search Console. Third-party traffic estimators significantly understate this site because it’s new — we report the site’s own measured data instead. No ranking guarantees, no inflated numbers, no cherry-picking. Results reflect one client’s outcomes over a specific period and are not a guarantee of future performance.

MORE GUIDES WHO DID THE WORK

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STILL RUNNING A PLACEHOLDER SITE?

Tell us what’s going on with your bookings. We’ll give you a straight answer about whether we can help — even if the answer is no.

LET’S TALK
Or call +1 (252) 253-3990‬‬ — you’ll get a person, not a funnel.